OBERLIN — On the passenger side of six Lorain County Transit buses is an advertisement of a woman with an egg on her face. A line of yellow text reads: “Face it — you can’t claim to be a feminist and still eat eggs.”
The nonprofit People for the Ethical Treatment of Animals paid $3,174 for the ads to appear for a month. Pam Novak, financial director of the Lorain County Transit, said the agency never has worked with PETA before.
The buses are connected to the transit system and also with the Oberlin Connector transit service.
Ashley Byrne, PETA associate director, based in New York, said Oberlin was chosen for the campaign due to Oberlin College. The college, she said, is known as the first college to admit women and later the first to admit African-Americans. Byrne said the city is an ideal location for the campaign.
The ad already appeared in San Jose, California, in November and in Portland, Oregon, in February. Oberlin is the third city in the organization’s campaign, which is focusing on cities with feminist and what it calls open-minded populations.
The campaign, Byrne said, was designed to persuade those who are feminists to adopt the notion of protecting all females, not just humans.
“Every time we purchase eggs or dairy, we’re supporting these industries that abuse female animals and exploit their reproductive systems and we’re at a point where — if we consider ourselves feminist — we need to actually apply these principles to how we live our lives,” Byrne said.
Scott Wargo, director of communications for Oberlin College, said no one involved in the college could speak on the matter.